How to become a successful SMM specialist?

Who is a sms manager?

SMM specialist is a person who promotes your company in social networks. If you do not have a company, but you provide any services, then you will also need to contact this specialist.

What does a SMM specialist do?

Smmschik works with your profiles, pages, groups in social networks. Most SMM specialists specialize in all social networks at the same time. But, there are those who are taken only for certain ones. For example, only Vkontakte or Facebook. Regardless of what preferences our smmsman has. He has had a love for projects since the birth of his profession.

We decided to explain to you who an SMM specialist is, using the example of our smm manager, who has been working in our team for the seventh year. Meet Vlad

How to become an SMM specialist

I started my sms career 6 years ago. I remember when I sat down for the first time for the material being studied, I had no idea what CPM, CPC, etc. were. It seemed to me that this was a dark forest in which I would never see the right path. And at the first time of my work, I tried to follow the beaten paths. I listened and did what the more experienced professionals told me. But over time, I realized that this was not enough for me. I could not enjoy my work, get high from it. I was afraid of clients. Funny, is not it? Something did not suit me, and I decided to test myself as an individual specialist. Without anyone's help, tips. And what did I get?

So…

How to become a successful social media manager?

1. Believe in yourself

The first and most important rule in any undertaking. Would you say this is a tautology? Well, you see better. But, personally, from my own experience, I was convinced – The smmschik needs faith in himself and his strength. Because you are sitting in a completely unexplored area. You understand that you have a big responsibility on your shoulders for entire firms, companies, large online stores, etc. Your head is simply torn from what you have learned, and a lot of nerves from the fact that nothing works out (at first). Therefore, if you are a beginner smm-schik and you are reading my article, then believe in yourself! Believe that you are a unique specialist in the field of smm. And put in your head, or rather write down in your diary, the reasons why you consider yourself the best specialist (even if you are just starting out). Each has its positive and unique sides.

2. Clearly set goals

Determine the scope of your work. For example, I started with two social networks: vkontakte and facebook. I didn't promote Instagram. I took it up later. But, I still do not promote youtube, classmates, etc. Why? Briefly – I don't want. No, I'm not lazy. I just want to get 100% into these social networks and then take new ones. I don't spray everything at once. For example, I personally think that youtube can be promoted by those who are very good at rummaging in this area, in the field of video, processing, etc. Therefore, in order to give 100% to your work – don't spray everything at once. Grab one thing!

3. Build yourself a good portfolio

You might be thinking, "What portfolio is she talking about if I'm just starting out?" Heh, I totally understand. She herself was in that position. Where did I start? From yourself! After all, each specialist has his own page in the social network. So start with them, practice writing interesting content. See how your friends, subscribers and just users of the social network will react to it. In such work, your personal opinion about this network will be formed. In a conversation with a client, you will say: "I personally noticed", "According to my observations" etc. I started my portfolio with freelance.ua and freelancehunt.com two popular, freelance exchanges for finding clients and artists. Also, gradually ask customers to leave feedback about your cooperation. You have a plus for karma, and the client will not lose anything. Go for it!

4. Read and apply

I want to immediately warn – do not absorb outdated information. See what year this publication or article was published on the Internet. Nowadays, social networks do not stand still – something is constantly changing (every week). And all these changes affect our work and its effectiveness. Therefore, choose reliable information from trusted sources. Further after reading – apply. Without practice, you are nothing! It may be rude, but the bitter truth is better. Unfortunately, there are such "experts" who read all sorts of rubbish and then shout that they can fill the group with live subscribers for 15 kopecks. Those who have been in the field of SMM for a long time understand that this is pure lies. So read -> check -> apply.

5. Favorite Clients

Smiled? Me too. Yes, it happened so with our SMMs, clients can be nasty, harmful, incomprehensible, annoying, but at the same time they can be loved. Just clearly set the boundaries of working hours and rest. For example, all my clients know that it is not necessary to call me after 20:00. I just don't answer the phone. I also have weekends in which I take a break from work and will not conduct consulting issues. Even if you work not in the office, but at home, this does not mean that you should not have days off. I have my own personal space, so to speak, and clients should understand this. I provided an alternative to – You can't call, you can write. Yes, in writing, I can answer and talk with the client on minor issues (if this is not a critical situation, there are very few of them as such) even while lying on the couch and watching a movie

6. Bidding

The next thing to know is that customers like to haggle. If you are confident in yourself and in your professionalism (reread the first paragraph again) – do not bargain, you are not in the market. Know your worth (literally and figuratively). I make an exception only for regular customers – there you can get a discount, but this is on condition that we have been cooperating for more than a year. Not satisfied with the price – let him look for a suitable one from another specialist. Sometimes clients want to promote 3 social networks at once for 500 UAH per month

7. Don't listen to others, listen to yourself

This is another facet of self-confidence as a professional. Not self-confidence and pride, but pure confidence. If you are sure that you give all your best at 100% in your work, then the phrase will not affect you: “Oh, we have been cooperating for so long, but the result is minimal. You are a bad specialist Yes, there are such clients who can tell you an insulting kaku, they say what a bad specialist you are. We have been working with you for two whole weeks, and I have not received a million customers. It's funny, but sometimes words hurt so much. You think, well, why such ingratitude. Therefore, once again we are convinced that the first paragraph of this article on how to become a successful sms manager is correct. Because we (smms) are well aware that it is unrealistic to raise a group from scratch and get a million clients in two weeks. But alas, most customers saw the slogan: "Get a million sales in 7 days" They believe in this nonsense, and in the end, who is to blame, the smmschik is to blame. Therefore, be able to adequately assess the situation and never give up!

There is much more I would like to say to our beginning professionals. But everyone has their own path. And now the time has come when I should answer the question of how did I become a successful sms manager? At the beginning of my article, I wrote that the sphere seemed to me a dark forest in which I would never see the right path. So, I realized that there is no need to look for the beaten path. It is worth trampling your own, only according to your foot size and dimensions! Through all the bushes, thickets and sticky cobwebs, trample your way to a professional SMM specialist. And then you will not work, you will enjoy your work. You will not only have favorite customers and positive reviews. But also a great, unique, valuable experience, a stable income and satisfaction in what you do.

Don't follow most – have your own opinion and you will understand that you have become a successful sms manager!